CBS Outdoor’s Look for Longer game is back by popular demand. The game, which debuted last year, attracted more than 578,777 visits from 297,205 unique users across 170 countries.The game is being promoted all over London with 65 large Look for Longer posters challenging the public’s thinking and testing their knowledge of the city’s’ iconic Tube network will appear in 45 major London Underground stations. The posters are highly visible at London’s Tube platforms so people can start guessing the station as they wait for their train to pull in. Passengers can then submit their answers at www.lookforlonger.com, as well as interact through Twitter at @lookforlonger. The hashtag #lookforlonger is also back to enable people to help each other achieve a perfect score.
“The first Look for Longer game set the bar high, and was always going to be hard to top. Naturally we want its successor to be even bigger and better,” said Simon Harrington, Marketing Director at CBS Outdoor UK.
All answers will be entered into a prize draw where entrants will have the opportunity to win prizes including a Samsung Galaxy Camera, GoPro Camera, Nike+ FuelBand and Beats by Dr Dre headphones. Players have until 15th December to enter their answers via the microsite at http://www.lookforlonger.com.