How do marketers define mobile platforms today and how does video advertising fit in? Greg Kahn, CEO of GK Digital Media will explore these questions and more at this year’s DPAA Video Everywhere Summit on November 4 in NYC.
Kahn will moderate the Digital Drivers, Mobile Matters panel and will be joined by advertising industry leaders that include: Shenan Reed, President, Digital, NA MEC Global; Anthony Martinez, Director, Communications Planning and Investment, Coca-Cola; Matt Stein, Sr. VP Marketing, Promotion & Creative Services, BBC America; Adam Kruse, SVP, Global Director, Human Experience Center, Starcom Mediavest Group.
With more than 20 years of experience in the media industry, Mr. Kahn knows exactly what questions to ask. Kahn’s résumé includes time at Viacom, Publicis Groupe, Meredith, and Omnicom. Earlier in his career, Kahn launched two ventures, filmBUZZ and Global Film School and today, he advises a diverse group of companies on the intersection of content, advertising, and technology via his consultancy GK Digital Media.
Digital Drivers, Mobile Matters panelists include:
Shenan Reed is President, Digital, NA at MEC Global. Reed is a highly respected leader in the digital space wit a strong background in integrated planning, and a genuine understanding and appreciation for how data informs the overall communications planning process. Reed is a much-sought speaker and commentator and her insights have been cited in a host of international publications, including The New York Times, The Wall Street Journal and Women’s Wear Daily.
Anthony Martinez joined The Coca-Cola Company in July 2011 as Director, Communications and Media Investment for the Glaceau brands. He is responsible for designing strategies that help brands like vitaminwater®, smartwater®, and fruitwater® spread their stories across owned, shared, earned and paid media channels. Prior to this role, Anthony worked at American Express, where he created digital and social media experiences to engaged card members and prospects around the brand’s entertainment properties.
Matt Stein is the SVP of Marketing, Promotions, and Creative Services at BBC America. Over the past four years, Matt has been responsible for branding, design, editorial, and consumer-facing positioning of the channel. Additionally, he oversees social media strategy, and develops and executes all cross-platform marketing and advertising campaigns. Before BBC America, Matt was the Editorial Director at Spike TV. Previously, he has worked for VH1 and Nickelodeon.
Adam Kruse is SVP, Global Development Director of Starcom Mediavest Group’s Human Experience Center (HEC). In this role, Adam works with clients as well as external partners in finding ways that consumer co-creation can drive brand and communications innovation. He recently led a global project to push client innovation at the intersection of Mobile, OOH and eCommerce. Adam moved to the HEC team 4 years ago and prior to his current role, served as Starcom Mediavest Group’s lead in understanding both Mom and Men globally.
Digital Drivers, Mobile Matters topics include:
The intersection of video and location-based advertising offers big opportunities for marketers. Brands are increasingly looking for ways to reach individuals in relevant environments, and location is a unique selling point for both mobile and digital place-based (DPB) marketing. Topics to be covered by this panel include:
- Defining mobile platforms and their role in video advertising
- Understanding video formats across mobile and DPB media
- Programmatic buying and multiscreen campaign planning
- Media allocation strategies and trends
- DPB media, mobile and social media integration
- DPB media and mobile video adoption hurdles
Join more than 600 delegates from agencies, brands, place-based networks, research and technology firms in New York on November 4, 2014. The DPAA Video Everywhere Summit is the digital place-based industry’s tent-pole event and the only conference truly dedicated video neutral planning, activation and clients’ use of multiscreen strategy. Topics will include: Programmatic, Cross Media, Digital Place Based Success Stories, Mobile Activation and Managing Growth.
DPAA Summit Preferential Rate Offer
ScreenMedia Daily readers will receive preferential pricing for the event. For more information go to http://www.videoeverywheresummit2014.com and use registration code SMD14 to get a reduced rate.