Ocean Outdoor DOOH Competition Invite Submissions From Brands and Agencies By August 29.  For the fifth consecutive year, Ocean Outdoor is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of a £450,000 prize pot and a chance for their work to be showcased on Ocean’s iconic outdoor DOOH locations across the UK. Last year’s winners, Twitter’s #iSpy game for Nokia is pictured above. More info here

Ocean Outdoor DOOH Competition Invite Submissions From Brands and Agencies By August 29.  For the fifth consecutive year, Ocean Outdoor is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of a £450,000 prize pot and a chance for their work to be showcased on Ocean’s iconic outdoor DOOH locations across the UK. Last year’s winners, Twitter’s #iSpy game for Nokia is pictured above. More info here

When Reality Bites: Does Luis Suárez Know The Difference Between a Cannelloni and Chiellini? Mr. Suárez obviously need a little help. A tongue-in-cheek digital out-of-home (DOOH) campaign by Specsavers helps to point out the difference between cannelloni and Chiellini. Specsavers deployed the tactical campaign on JCDecaux’s Transvision network last night reacting to footballer Luis Suárez apparently biting Italy’s Giorgio Chiellini in a World Cup match on Tuesday 24th June 2014. The campaign was planned and booked with Manning Gottlieb OMD and Talon. 
Read more about DOOH media on ScreenMedia Daily

When Reality Bites: Does Luis Suárez Know The Difference Between a Cannelloni and Chiellini? Mr. Suárez obviously need a little help. A tongue-in-cheek digital out-of-home (DOOH) campaign by Specsavers helps to point out the difference between cannelloni and Chiellini. Specsavers deployed the tactical campaign on JCDecaux’s Transvision network last night reacting to footballer Luis Suárez apparently biting Italy’s Giorgio Chiellini in a World Cup match on Tuesday 24th June 2014. The campaign was planned and booked with Manning Gottlieb OMD and Talon.

Read more about DOOH media on ScreenMedia Daily

Art Everywhere, a nationwide celebration of America’s artistic legacy that will transform billboards, bus shelters, subway platforms into a free, open-air art gallery across the country starting on August 4.

Art Everywhere US, an out-of-home advertising initiative, will begin with a launch event in New York’s Times Square, where digital billboards will display 58 selected artworks. Works by Grant Wood, Edward Hopper, Chuck Close, William H. Johnson, Thomas Hart Benton, and James Rosenquist will be installed on as many as 50,000 displays, both static and digital, across all 50 states through August 31. Read more here

There’s never been a better time for marketers to reach consumers in highly urbanized environments. People are spending more time outside their homes and workplaces than they did just a few decades ago, and advertising platforms such as digital out-of-home (DOOH) media is highly effective at reaching them. DOOH media enables advertisers to intercept active consumer with relevant, highly targeted messages across a wide range of venues and touch points as they move throughout their day.

There’s never been a better time for marketers to reach consumers in highly urbanized environments. People are spending more time outside their homes and workplaces than they did just a few decades ago, and advertising platforms such as digital out-of-home (DOOH) media is highly effective at reaching them. DOOH media enables advertisers to intercept active consumer with relevant, highly targeted messages across a wide range of venues and touch points as they move throughout their day.

Electronic music is going high tech this summer at music festivals around the world. Starting with this weekend’s Spring Awakening Music Festival taking place at Chicago’s Soldier Field from June 13 to 15,  elevate DIGITAL’s multitouch displays will enhance the fan experience using mobile-enabled interactive screens to provide festival information.

Electronic music is going high tech this summer at music festivals around the world. Starting with this weekend’s Spring Awakening Music Festival taking place at Chicago’s Soldier Field from June 13 to 15,  elevate DIGITAL’s multitouch displays will enhance the fan experience using mobile-enabled interactive screens to provide festival information.

Ad-based shopping mall networks are booming across the globe. In Australia, oOh! Media, one of Australia’s largest digital out-of-home (DOOH) advertising networks, has recently announced winning an exclusive ad contract to Colonial First State’s newest flagship shopping center, The Emporium Melbourne which also includes Australia’s largest external digital signage screen.

Visit our Network Locator for a complete worldwide list of ad-based digital out-of-home networks. ScreenMedia Daily’s Network Locator is designed to help media buyers, planner and strategists identify Digital Out-of-Home (DOOH/DPb) advertising networks by location, venue type, demographics and reach.

One of the most important aspects to slowing the effects of climate change is encouraging people to change their day-to-day behavior to lower their overall carbon footprint. However, changing behavior takes time and often requires incentives to compel people to change established routines and use patterns. Effective behavioral incentives include figuring out better ways to provide convenience and easy of use, and that’s exactly why transit agencies and local municipalities around the globe have introduced smartphone apps in recent years to encourage residents and visitors to use mass transit systems. Transit apps can help daily commuters and tourists determine the best routes to take and provide up-to-the minute transit line status and advisories.

One of the most important aspects to slowing the effects of climate change is encouraging people to change their day-to-day behavior to lower their overall carbon footprint. However, changing behavior takes time and often requires incentives to compel people to change established routines and use patterns. Effective behavioral incentives include figuring out better ways to provide convenience and easy of use, and that’s exactly why transit agencies and local municipalities around the globe have introduced smartphone apps in recent years to encourage residents and visitors to use mass transit systems. Transit apps can help daily commuters and tourists determine the best routes to take and provide up-to-the minute transit line status and advisories.

Oakley has just opened a new 6,800 square foot flagship store at 560 Fifth Avenue that features a ceiling mounted multimedia installation. The installation consists of 27 LCD digital signage screens that are suspended across the length of the ceiling. By using a ceiling mounted installation all of the valuable wall and floor space remained available for sales and merchandising. Read more about this on ScreenMedia Daily

Enplug’s Digital Signage Platform Taps Into Hyper-Local Marketing and Social Media Sharing Trends:  A new Culver City-based start-up called Enplug has developed a plug-and-play digital signage platform that enables businesses to install an interactive screen with little setup and integrate social media interactions with their customer base. Enplug’s displays aggregate a business’s social media channels such as Twitter, Facebook, Yelp, Foursquare, or Instagram and display the content in real-time using a business’s custom hashtag. 
Enplug’s platform is different in that the screens are mounted vertically with the content divided into four separate zones. Each zone provides a specific area for businesses to run promotional messages along side social media content. Customers can interface directly with the screens using their own mobile devices. According to Enplug, their screens have helped businesses increase social media engagement by as much as 500% within the first month of installation.

Enplug’s Digital Signage Platform Taps Into Hyper-Local Marketing and Social Media Sharing Trends:  A new Culver City-based start-up called Enplug has developed a plug-and-play digital signage platform that enables businesses to install an interactive screen with little setup and integrate social media interactions with their customer base. Enplug’s displays aggregate a business’s social media channels such as Twitter, Facebook, Yelp, Foursquare, or Instagram and display the content in real-time using a business’s custom hashtag.

Enplug’s platform is different in that the screens are mounted vertically with the content divided into four separate zones. Each zone provides a specific area for businesses to run promotional messages along side social media content. Customers can interface directly with the screens using their own mobile devices. According to Enplug, their screens have helped businesses increase social media engagement by as much as 500% within the first month of installation.

Content from Network A will soon be available at a fitness club near you. Network A’s programming will soon reach more than 48 million viewers monthly on Zoom Media’s video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations, as well as ZoomFitness, a network of over 2,300 health clubs.
Network A’s action sports programming includes original and branded snow, ski, surf, skate, moto, drift and BMX content. Multiple original and branded series, including: “Tuerck’d,” showcasing Formula Drift’s top young drifter, Ryan Tuerck; a new series in development, “Garage Tours,” where Formula Drift driver Chris Forsberg introduces viewers to the lives of drift, rally, NASCAR and other car fanatics’ garages; and “Alana: Surfer Girl,” which follows the journey of ASP World Championship tour competitor, 2014 Forbes 30 under 30: Sports, and Sports Illustrated swimsuit model, Alana Blanchard, will be made available.

Content from Network A will soon be available at a fitness club near you. Network A’s programming will soon reach more than 48 million viewers monthly on Zoom Media’s video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations, as well as ZoomFitness, a network of over 2,300 health clubs.

Network A’s action sports programming includes original and branded snow, ski, surf, skate, moto, drift and BMX content. Multiple original and branded series, including: “Tuerck’d,” showcasing Formula Drift’s top young drifter, Ryan Tuerck; a new series in development, “Garage Tours,” where Formula Drift driver Chris Forsberg introduces viewers to the lives of drift, rally, NASCAR and other car fanatics’ garages; and “Alana: Surfer Girl,” which follows the journey of ASP World Championship tour competitor, 2014 Forbes 30 under 30: Sports, and Sports Illustrated swimsuit model, Alana Blanchard, will be made available.

Hunger Games Catching Fire Campaign Combines Place-based Digital Out-of-Home Media With Mobile Interactivity. To promote the DVD release of The Hunger Games Catching Fire, Village Roadshow, a major film and DVD distributor, utilized oOh! Media’s network of digital out-of-home displays at Westfield shopping centers across Australia’s Eastern Seaboard and 142 additional static panels nationally. In addition to tap and scan mobile connectivity, the campaign also utilized mobile gaming technology to increase shopper engagement and social media sharing. Whenever a shopper taps or scans their mobile device to access the Catching Fire memory  game, all the digital panels running the campaign within a single Westfield center location are activated and appear to catch on fire.

Read more on ScreenMedia Daily

New Study Finds Millennials Are the Most Ravenous Among “Digital Omnivores” Engaging In An Average of Four Activities While Watching TV. Consumption of media continues to rise as more people join the ranks of the digital omnivores—consumers who own a trio of tablets, smartphones and laptops, driven by the proliferation of new platforms and increased device adoption, according to a new multi-generational study released Deloitte. Are you a digital omnivore? Read more about the study here

New Study Finds Millennials Are the Most Ravenous Among “Digital Omnivores” Engaging In An Average of Four Activities While Watching TV. Consumption of media continues to rise as more people join the ranks of the digital omnivores—consumers who own a trio of tablets, smartphones and laptops, driven by the proliferation of new platforms and increased device adoption, according to a new multi-generational study released Deloitte. Are you a digital omnivore? Read more about the study here

The Food Network’s Food Court Wars features teams of entrepreneurs who compete against each other to win a prime location at shopping malls recently starting using Adspace’s Smart Screens as part of a challenge reward. Adspace Digital Mall Network, the largest Nielsen-measured digital place-based video network in the U.S. The winning team’s advertising will run on Adspace’s network throughout the mall for a period of one month. The show made special mention of the considerable leg-up that digital place-based advertising provides since as it delivers tens-of-thousands of impressions every day. Last Sunday, March 23, Food Court Wars used Adspace’s screens again, in an episode taking place at the Vista Ridge Mall in the Dallas DMA.

Read more about place-based media on ScreenMedia Daily

 

BlowUP Media, one of Europe’s biggest digital billboard network providers, has launched a new digital outdoor screen in Cardiff’s prime pedestrian shopping area. The new screen is in close proximity to the Queens Arcade and St David’s shopping centers, the Millennium Stadium, Cardiff Central train station and Cardiff Castle, a popular tourist destination. BlowUP Media’s Cardiff screen uses state-of-the-art LED technology to provide ultra-high resolution moving images to rival any in the UK. The new screen will be officially launched on March 31, is part of BlowUP’s Super Motion network.  Read more about out-of-home advertising on ScreenMedia Daily.

BlowUP Media, one of Europe’s biggest digital billboard network providers, has launched a new digital outdoor screen in Cardiff’s prime pedestrian shopping area. The new screen is in close proximity to the Queens Arcade and St David’s shopping centers, the Millennium Stadium, Cardiff Central train station and Cardiff Castle, a popular tourist destination. BlowUP Media’s Cardiff screen uses state-of-the-art LED technology to provide ultra-high resolution moving images to rival any in the UK. The new screen will be officially launched on March 31, is part of BlowUP’s Super Motion network.  Read more about out-of-home advertising on ScreenMedia Daily.