Time Warner Cable and Reality Interactive are connecting tennis fans to this year’s US Open, currently taking place at the National Tennis Center in New York. Reality Interactive, a leading digital merchandising agency, created a special Tennis Edition of Time Warner Cable’s interactive App Station, featured at TWC’s flagship retail location. TWC Studios’ features an 11-foot interactive touchscreen that enables visitors to enhance their U.S. Open experience. TWC Studios is a dedicated event space where visitors are able to watch the U.S. Open tennis tournament live on a video wall and engage with fun interactive games. Time Warner Cable Studios also serves as a comfortable spot to relax on benches where visitors can access free WiFi, and charge their mobile devices.

While at the studio, visitors can explore TWC products on screen through four simulated demos of TWC’s mobile apps; TWC TV, TWC WiFi Finder, My TWC and IntelligentHome. The demos were created for TWC by Reality Interactive to inspire customers by showing the benefits of TWC’s apps in the context of their own lives.

Time Warner Cable’s flagship store, located at 43 West 23rd Street in New York City, features a range of digital installations, created by Reality Interactive, which include multiple video walls, interactive product demos, a digital fireplace, and a range of 21 inch interactive tablets that combine product information with internet browsing. The “App Station” features a larger-than-life, custom-built tablet that looks and behaves like a giant mobile device.

The 2014 US Open began on August 25 and will run through September 8.

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Adspace Cinema Lobby Network will be included in Nielsen’s Place-based Video Report, the quarterly industry standard for measuring audience exposures for video networks in place-based locations.In June, Adspace Networks, owner of the nation’s largest digital place-based (DPB) network in malls, entered into a joint selling agreement with National CineMedia (NCM) and Cinema Scene to create a new digital place-based network – called the Adspace Cinema Lobby Network – that includes screens in movie theater lobbies. The network consists of 1,700 movie theaters and 3,600 screens in 98 percent of the nation.The report indicated that the Adspace Cinema Lobby Network generated 168 million gross impressions (P12+) in June, with an average of 3.1 impressions per visitor. The Adspace Digital Mall Network has been measured by Nielsen for the past seven years and aggregated 450 million gross impressions in June. With the addition of the Adspace Cinema Lobby Network, the month of June generated a total of 618 million gross impressions across 1,900 total venues and 6,500 screens."The integration of cinema lobbies with malls is proving to be an excellent way to target the millennial demographic," said Bill Ketcham, Executive Vice President/CMO of Adspace. "Our analysis shows that the two networks in combination reach 30 million millennials in four weeks, or 42.1 percent of all A18-34 in the U.S., with an average frequency of 9.5, generating 286 million gross impressions. This is close to the reach of a Super Bowl spot, establishing Adspace Networks as a true mass medium."Read more about digital place-based media on ScreenMedia Daily

Adspace Cinema Lobby Network will be included in Nielsen’s Place-based Video Report, the quarterly industry standard for measuring audience exposures for video networks in place-based locations.

In June, Adspace Networks, owner of the nation’s largest digital place-based (DPB) network in malls, entered into a joint selling agreement with National CineMedia (NCM) and Cinema Scene to create a new digital place-based network – called the Adspace Cinema Lobby Network – that includes screens in movie theater lobbies. The network consists of 1,700 movie theaters and 3,600 screens in 98 percent of the nation.

The report indicated that the Adspace Cinema Lobby Network generated 168 million gross impressions (P12+) in June, with an average of 3.1 impressions per visitor. The Adspace Digital Mall Network has been measured by Nielsen for the past seven years and aggregated 450 million gross impressions in June. With the addition of the Adspace Cinema Lobby Network, the month of June generated a total of 618 million gross impressions across 1,900 total venues and 6,500 screens.

"The integration of cinema lobbies with malls is proving to be an excellent way to target the millennial demographic," said Bill Ketcham, Executive Vice President/CMO of Adspace. "Our analysis shows that the two networks in combination reach 30 million millennials in four weeks, or 42.1 percent of all A18-34 in the U.S., with an average frequency of 9.5, generating 286 million gross impressions. This is close to the reach of a Super Bowl spot, establishing Adspace Networks as a true mass medium."

Read more about digital place-based media on ScreenMedia Daily

Tennis Channel Reaches More Fans with Digital Out-of-Home (DOOH) Media — The Tennis Channel will provide daily highlights of the 2014 U.S. Open in New York’s Times Square. Highlights will be broadcasted using Branded Cities digital-out-of-home network reaching up to 500,000 people per day. In its sixth year of US Open coverage, the Tennis Channel has round-the-clock telecasts during the two-week tournament. This includes morning shows and seven-hour blocks of live matches throughout the day, along with highlights, news, analysis and interviews.

The Tennis Channel’s US Open live feed will be broadcasted through a partnership between ClearTV and Branded Cities. Branded Cities Network is a digital media company with digital signage throughout the United States that includes New York, Los Angeles, Las Vegas, Denver and Phoenix. Clear TV is a media and entertainment company that creates, develops, produces, and distributes entertainment, news and information.

"ClearTV and Branded Cities have created a unique opportunity for us to raise the awareness of Tennis Channel’s live coverage of the US Open. What better location than Times Square in the heart of New York?,” said Robyn Miller, SVP Marketing, Tennis Channel.

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JCDecaux has completed a rollout of 169 mobile charging digital stations in partnership with Verizon Wireless at four of the largest international airports in the United States. Each device is equipped with USB ports, AC outlets, and a wireless recharge device. The units also feature two 32-inch high definition digital signage screens for the exclusive use of Verizon commercial and content messages. The new mobile charging digital stations provide in-demand service to 193 million travelers at John F. Kennedy International Airport, Newark Liberty International Airport, Miami International Airport and Los Angeles International Airport.Clear Channel Airports announced last month, the launched of a similar digital out-of-home (DOOH) charging network working with Monster Media and Verizon Wireless.Read more about digital signage on ScreenMedia Daily

JCDecaux has completed a rollout of 169 mobile charging digital stations in partnership with Verizon Wireless at four of the largest international airports in the United States. Each device is equipped with USB ports, AC outlets, and a wireless recharge device. The units also feature two 32-inch high definition digital signage screens for the exclusive use of Verizon commercial and content messages. The new mobile charging digital stations provide in-demand service to 193 million travelers at John F. Kennedy International Airport, Newark Liberty International Airport, Miami International Airport and Los Angeles International Airport.

Clear Channel Airports announced last month, the launched of a similar digital out-of-home (DOOH) charging network working with Monster Media and Verizon Wireless.

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Canadian OOH Revenue Trending Upward - According to the Out-of-Home Marketing Association of Canada (OMAC), Out-of-home (OOH) ad revenue increased 5.5% in the first half of 2014, compared to the first six months of 2013 based on Nielsen data. In comparison, total advertising spend was only up 2.5% during the same period.The share of total media dollars being allocated to OOH increased from 6.8% in 2013 to 7.0% in 2014. Digital out-of-home (DOOH) is a key growth area with OMAC members experiencing double digit growth across outdoor, indoor and transit. The categories with the largest spending increases in OOH were Telecom, Financial Services, Media and Alcohol.“The perception and use of out-of-home is changing,” says Rosanne Caron, President of OMAC. “OOH’s strength of quickly building mass awareness can now be leveraged with digital, mobile and social media to increase consumer interaction and create immersive brand experiences. There’s evidence of this change in the entries for the 2014 Cannes Creative Effectiveness. An analysis by WARC revealed 92% of the shortlisted campaigns used OOH. Only 58% of the shortlisted campaigns used TV compared to 83% in 2013.”
In June, Astral Out-of-Home announced that it would acquire Macdonald Outdoor’s digital out-of-home (DOOH) advertising network in Edmonton. The acquisition includes nine large-format digital faces located at Edmonton’s most strategic intersections. Astral Out-of-Home also announced plans to erect 12 new large-format digital billboards in Edmonton and Calgary. The announcement mark Astral’s entry into Alberta and its new focus on developing large-format digital advertising across Canada.ScreenMedia Daily’s DOOH Network Locator has a complete listing of Canadian digital out-of-home ad networks

Canadian OOH Revenue Trending Upward - According to the Out-of-Home Marketing Association of Canada (OMAC), Out-of-home (OOH) ad revenue increased 5.5% in the first half of 2014, compared to the first six months of 2013 based on Nielsen data. In comparison, total advertising spend was only up 2.5% during the same period.

The share of total media dollars being allocated to OOH increased from 6.8% in 2013 to 7.0% in 2014. Digital out-of-home (DOOH) is a key growth area with OMAC members experiencing double digit growth across outdoor, indoor and transit. The categories with the largest spending increases in OOH were Telecom, Financial Services, Media and Alcohol.

“The perception and use of out-of-home is changing,” says Rosanne Caron, President of OMAC. “OOH’s strength of quickly building mass awareness can now be leveraged with digital, mobile and social media to increase consumer interaction and create immersive brand experiences. There’s evidence of this change in the entries for the 2014 Cannes Creative Effectiveness. An analysis by WARC revealed 92% of the shortlisted campaigns used OOH. Only 58% of the shortlisted campaigns used TV compared to 83% in 2013.”

In June, Astral Out-of-Home announced that it would acquire Macdonald Outdoor’s digital out-of-home (DOOH) advertising network in Edmonton. The acquisition includes nine large-format digital faces located at Edmonton’s most strategic intersections. Astral Out-of-Home also announced plans to erect 12 new large-format digital billboards in Edmonton and Calgary. The announcement mark Astral’s entry into Alberta and its new focus on developing large-format digital advertising across Canada.

ScreenMedia Daily’s DOOH Network Locator has a complete listing of Canadian digital out-of-home ad networks

The Urge to Merge:  DOOH/DPB Networks Reaching Critical Mass As Merger Wave Hits Ad Space - A new wave of M&A activity has taken hold in the digital place-based (DPB) media space with more than a half dozen deals announced in the last eight months. The question is why now, and is all of this consolidation good for the DPB advertising? 
Read more on ScreenMedia Daily

The Urge to Merge:  DOOH/DPB Networks Reaching Critical Mass As Merger Wave Hits Ad Space - A new wave of M&A activity has taken hold in the digital place-based (DPB) media space with more than a half dozen deals announced in the last eight months. The question is why now, and is all of this consolidation good for the DPB advertising?

Read more on ScreenMedia Daily