Enplug’s Digital Signage Platform Taps Into Hyper-Local Marketing and Social Media Sharing Trends:  A new Culver City-based start-up called Enplug has developed a plug-and-play digital signage platform that enables businesses to install an interactive screen with little setup and integrate social media interactions with their customer base. Enplug’s displays aggregate a business’s social media channels such as Twitter, Facebook, Yelp, Foursquare, or Instagram and display the content in real-time using a business’s custom hashtag. 
Enplug’s platform is different in that the screens are mounted vertically with the content divided into four separate zones. Each zone provides a specific area for businesses to run promotional messages along side social media content. Customers can interface directly with the screens using their own mobile devices. According to Enplug, their screens have helped businesses increase social media engagement by as much as 500% within the first month of installation.

Enplug’s Digital Signage Platform Taps Into Hyper-Local Marketing and Social Media Sharing Trends:  A new Culver City-based start-up called Enplug has developed a plug-and-play digital signage platform that enables businesses to install an interactive screen with little setup and integrate social media interactions with their customer base. Enplug’s displays aggregate a business’s social media channels such as Twitter, Facebook, Yelp, Foursquare, or Instagram and display the content in real-time using a business’s custom hashtag.

Enplug’s platform is different in that the screens are mounted vertically with the content divided into four separate zones. Each zone provides a specific area for businesses to run promotional messages along side social media content. Customers can interface directly with the screens using their own mobile devices. According to Enplug, their screens have helped businesses increase social media engagement by as much as 500% within the first month of installation.

Content from Network A will soon be available at a fitness club near you. Network A’s programming will soon reach more than 48 million viewers monthly on Zoom Media’s video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations, as well as ZoomFitness, a network of over 2,300 health clubs.
Network A’s action sports programming includes original and branded snow, ski, surf, skate, moto, drift and BMX content. Multiple original and branded series, including: “Tuerck’d,” showcasing Formula Drift’s top young drifter, Ryan Tuerck; a new series in development, “Garage Tours,” where Formula Drift driver Chris Forsberg introduces viewers to the lives of drift, rally, NASCAR and other car fanatics’ garages; and “Alana: Surfer Girl,” which follows the journey of ASP World Championship tour competitor, 2014 Forbes 30 under 30: Sports, and Sports Illustrated swimsuit model, Alana Blanchard, will be made available.

Content from Network A will soon be available at a fitness club near you. Network A’s programming will soon reach more than 48 million viewers monthly on Zoom Media’s video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations, as well as ZoomFitness, a network of over 2,300 health clubs.

Network A’s action sports programming includes original and branded snow, ski, surf, skate, moto, drift and BMX content. Multiple original and branded series, including: “Tuerck’d,” showcasing Formula Drift’s top young drifter, Ryan Tuerck; a new series in development, “Garage Tours,” where Formula Drift driver Chris Forsberg introduces viewers to the lives of drift, rally, NASCAR and other car fanatics’ garages; and “Alana: Surfer Girl,” which follows the journey of ASP World Championship tour competitor, 2014 Forbes 30 under 30: Sports, and Sports Illustrated swimsuit model, Alana Blanchard, will be made available.

Hunger Games Catching Fire Campaign Combines Place-based Digital Out-of-Home Media With Mobile Interactivity. To promote the DVD release of The Hunger Games Catching Fire, Village Roadshow, a major film and DVD distributor, utilized oOh! Media’s network of digital out-of-home displays at Westfield shopping centers across Australia’s Eastern Seaboard and 142 additional static panels nationally. In addition to tap and scan mobile connectivity, the campaign also utilized mobile gaming technology to increase shopper engagement and social media sharing. Whenever a shopper taps or scans their mobile device to access the Catching Fire memory  game, all the digital panels running the campaign within a single Westfield center location are activated and appear to catch on fire.

Read more on ScreenMedia Daily

New Study Finds Millennials Are the Most Ravenous Among “Digital Omnivores” Engaging In An Average of Four Activities While Watching TV. Consumption of media continues to rise as more people join the ranks of the digital omnivores—consumers who own a trio of tablets, smartphones and laptops, driven by the proliferation of new platforms and increased device adoption, according to a new multi-generational study released Deloitte. Are you a digital omnivore? Read more about the study here

New Study Finds Millennials Are the Most Ravenous Among “Digital Omnivores” Engaging In An Average of Four Activities While Watching TV. Consumption of media continues to rise as more people join the ranks of the digital omnivores—consumers who own a trio of tablets, smartphones and laptops, driven by the proliferation of new platforms and increased device adoption, according to a new multi-generational study released Deloitte. Are you a digital omnivore? Read more about the study here

The Food Network’s Food Court Wars features teams of entrepreneurs who compete against each other to win a prime location at shopping malls recently starting using Adspace’s Smart Screens as part of a challenge reward. Adspace Digital Mall Network, the largest Nielsen-measured digital place-based video network in the U.S. The winning team’s advertising will run on Adspace’s network throughout the mall for a period of one month. The show made special mention of the considerable leg-up that digital place-based advertising provides since as it delivers tens-of-thousands of impressions every day. Last Sunday, March 23, Food Court Wars used Adspace’s screens again, in an episode taking place at the Vista Ridge Mall in the Dallas DMA.

Read more about place-based media on ScreenMedia Daily

 

BlowUP Media, one of Europe’s biggest digital billboard network providers, has launched a new digital outdoor screen in Cardiff’s prime pedestrian shopping area. The new screen is in close proximity to the Queens Arcade and St David’s shopping centers, the Millennium Stadium, Cardiff Central train station and Cardiff Castle, a popular tourist destination. BlowUP Media’s Cardiff screen uses state-of-the-art LED technology to provide ultra-high resolution moving images to rival any in the UK. The new screen will be officially launched on March 31, is part of BlowUP’s Super Motion network.  Read more about out-of-home advertising on ScreenMedia Daily.

BlowUP Media, one of Europe’s biggest digital billboard network providers, has launched a new digital outdoor screen in Cardiff’s prime pedestrian shopping area. The new screen is in close proximity to the Queens Arcade and St David’s shopping centers, the Millennium Stadium, Cardiff Central train station and Cardiff Castle, a popular tourist destination. BlowUP Media’s Cardiff screen uses state-of-the-art LED technology to provide ultra-high resolution moving images to rival any in the UK. The new screen will be officially launched on March 31, is part of BlowUP’s Super Motion network.  Read more about out-of-home advertising on ScreenMedia Daily.

Ford’s Hyperlocal Digital Signage Campaign Changes Content Depending On Weather and Location Here’s another example of how technology is bringing greater relevance to digital out-of-home advertising. Amscreen, a UK-based provider of digital place-based advertising networks, is currently running a hyper-local digital out-of-home campaign for Ford dealerships across the UK that uses thermal sensors along with geo-location to drive the display of content on their network. The thermal sensors monitor weather conditions and trigger a different themed Ford messaging. For example, consumers will see a different advertisement if there’s rain, sleet, ice, snow, fog or when the temperature falls below 5 degrees celsius. The campaign is currently running across the UK at Amscreen’s network of 1335 forecourt locations. Ford’s campaign is designed to raise awareness of individual dealerships and drive footfall in store using Amscreen’s Geo+ technology, which automatically identifies the location of each screen and features custom content within a 5-mile radius of dealerships. The use of sensors and data feeds to drive digital place-based creative is becoming more commonplace. Last November we featured a story on Clear Channel UK using sensors and live data feeds to trigger creative content displayed on their Chiswick Towers digital place-based screens along London’s M4 approach. And last December we also ran another feature story from Australia’s oOh! Media that used sensors to monitor outdoor temperature to control an advertising campaign on behalf of Unilever to promote its Magnum and Lipton Iced Tea products to hot and thirsty people when the daily forecast temperature exceeds the monthly maximum average in their local area. Clearly we will be seeing more of sensors and geo-location technologies deployed in the future.
Ford’s campaign was planned by Mindshare and bought by Kinetic which also consists of national and regional digital advertising, regional press and PPC support.

Ford’s Hyperlocal Digital Signage Campaign Changes Content Depending On Weather and Location Here’s another example of how technology is bringing greater relevance to digital out-of-home advertising. Amscreen, a UK-based provider of digital place-based advertising networks, is currently running a hyper-local digital out-of-home campaign for Ford dealerships across the UK that uses thermal sensors along with geo-location to drive the display of content on their network. The thermal sensors monitor weather conditions and trigger a different themed Ford messaging. For example, consumers will see a different advertisement if there’s rain, sleet, ice, snow, fog or when the temperature falls below 5 degrees celsius. The campaign is currently running across the UK at Amscreen’s network of 1335 forecourt locations. Ford’s campaign is designed to raise awareness of individual dealerships and drive footfall in store using Amscreen’s Geo+ technology, which automatically identifies the location of each screen and features custom content within a 5-mile radius of dealerships.

The use of sensors and data feeds to drive digital place-based creative is becoming more commonplace. Last November we featured a story on Clear Channel UK using sensors and live data feeds to trigger creative content displayed on their Chiswick Towers digital place-based screens along London’s M4 approach. And last December we also ran another feature story from Australia’s oOh! Media that used sensors to monitor outdoor temperature to control an advertising campaign on behalf of Unilever to promote its Magnum and Lipton Iced Tea products to hot and thirsty people when the daily forecast temperature exceeds the monthly maximum average in their local area. Clearly we will be seeing more of sensors and geo-location technologies deployed in the future.

Ford’s campaign was planned by Mindshare and bought by Kinetic which also consists of national and regional digital advertising, regional press and PPC support.

Kirshenbaum Bond and Spies & Assassins swept Digital Signage Expo’s 2014 Apex and Content Awards for their work on behalf of BMW. Using a street-level window in midtown Manhattan, the agency set up three cameras to capture real-time traffic flow at the intersection of 6th Avenue at 42nd street. A 3M Vikuiti projection screen was placed inside of the storefront window along with two 80,000-lumen Vikuti projectors. Spies & Assassin developed custom car-tracking software that mapped BMW’s i concept cars into the real-time video feed. The end result was a perfect illusion of futuristic cars driving through Manhattan. Over a period of one-week, nearly 250,000 vehicles passed by the window and were magically transformed into BMW i3 and i8 vehicles.
A great concept that proves the power of digital place-based media.
Read more about this and see a video of this work in action on ScreenMedia Daily

Kirshenbaum Bond and Spies & Assassins swept Digital Signage Expo’s 2014 Apex and Content Awards for their work on behalf of BMW. Using a street-level window in midtown Manhattan, the agency set up three cameras to capture real-time traffic flow at the intersection of 6th Avenue at 42nd street. A 3M Vikuiti projection screen was placed inside of the storefront window along with two 80,000-lumen Vikuti projectors. Spies & Assassin developed custom car-tracking software that mapped BMW’s i concept cars into the real-time video feed. The end result was a perfect illusion of futuristic cars driving through Manhattan. Over a period of one-week, nearly 250,000 vehicles passed by the window and were magically transformed into BMW i3 and i8 vehicles.

A great concept that proves the power of digital place-based media.

Read more about this and see a video of this work in action on ScreenMedia Daily

VeriFone Media has announced the launch of their digital taxi top advertising platform. VeriFone’s digital taxi tops are the first high-definition, full-motion video displays, that are also capable of running geo-targeted and dayparted creative campaigns. The network will also provide near-real-time updates for sporting events and includes social media integration. VeriFone Media’s digital taxi top fleet currently includes 30 taxis with a full rollout of 100 cars taking place later this month.

VeriFone Media has announced the launch of their digital taxi top advertising platform. VeriFone’s digital taxi tops are the first high-definition, full-motion video displays, that are also capable of running geo-targeted and dayparted creative campaigns. The network will also provide near-real-time updates for sporting events and includes social media integration. VeriFone Media’s digital taxi top fleet currently includes 30 taxis with a full rollout of 100 cars taking place later this month.

Human trafficking is modern-day slavery where profits are derived from the organized control and exploitation of women, children and men for various purposes including labor and sex acts. Clear Channel Outdoor and Polaris Project have announced a new campaign designed to shine a spotlight on the serious issue of human trafficking using strategically located billboards in New York and New Jersey. The campaign is designed to educate the public on the true scale and diverse victims of human trafficking under the banner “Traffic Report.” The “Traffic Report” campaign launched on January 28th in New Jersey and New York in order to reach the local public and the more than 500,000 football fans descending on the region for the biggest football game of the year. This campaign builds on Clear Channel Outdoor’s broader efforts to highlight the issue of human trafficking with Polaris Project and other partners in a variety of markets since 2012, including Baltimore, Houston, Las Vegas, Los Angeles, Oakland, Philadelphia, Phoenix and Seattle.

Human trafficking is modern-day slavery where profits are derived from the organized control and exploitation of women, children and men for various purposes including labor and sex acts. Clear Channel Outdoor and Polaris Project have announced a new campaign designed to shine a spotlight on the serious issue of human trafficking using strategically located billboards in New York and New Jersey. The campaign is designed to educate the public on the true scale and diverse victims of human trafficking under the banner “Traffic Report.”

The “Traffic Report” campaign launched on January 28th in New Jersey and New York in order to reach the local public and the more than 500,000 football fans descending on the region for the biggest football game of the year. This campaign builds on Clear Channel Outdoor’s broader efforts to highlight the issue of human trafficking with Polaris Project and other partners in a variety of markets since 2012, including Baltimore, Houston, Las Vegas, Los Angeles, Oakland, Philadelphia, Phoenix and Seattle.