How Do Marketers Define Mobile Platforms and How Does Video Advertising Fit In?

How do marketers define mobile platforms today and how does video advertising fit in? Greg Kahn, CEO of GK Digital Media will explore these questions and more at this year’s DPAA Video Everywhere Summit on November 4 in NYC.

Kahn will moderate the Digital Drivers, Mobile Matters panel and will be joined by advertising industry leaders that include: Shenan Reed, President, Digital, NA MEC Global; Anthony Martinez, Director, Communications Planning and Investment, Coca-Cola; Matt Stein, Sr. VP Marketing, Promotion & Creative Services, BBC America; Adam Kruse, SVP, Global Director, Human Experience Center, Starcom Mediavest Group.

With more than 20 years of experience in the media industry, Mr. Kahn knows exactly what questions to ask. Kahn’s résumé includes time at Viacom, Publicis Groupe, Meredith, and Omnicom. Earlier in his career, Kahn launched two ventures, filmBUZZ and Global Film School and today, he advises a diverse group of companies on the intersection of content, advertising, and technology via his consultancy GK Digital Media.

Digital Drivers, Mobile Matters panelists include:

Shenan Reed is President, Digital, NA at MEC Global. Reed is a highly respected leader in the digital space wit a strong background in integrated planning, and a genuine understanding and appreciation for how data informs the overall communications planning process. Reed is a much-sought speaker and commentator and her insights have been cited in a host of international publications, including The New York Times, The Wall Street Journal and Women’s Wear Daily.

Anthony Martinez joined The Coca-Cola Company in July 2011 as Director, Communications and Media Investment for the Glaceau brands. He is responsible for designing strategies that help brands like vitaminwater®, smartwater®, and fruitwater® spread their stories across owned, shared, earned and paid media channels. Prior to this role, Anthony worked at American Express, where he created digital and social media experiences to engaged card members and prospects around the brand’s entertainment properties.

Matt Stein is the SVP of Marketing, Promotions, and Creative Services at BBC America. Over the past four years, Matt has been responsible for branding, design, editorial, and consumer-facing positioning of the channel. Additionally, he oversees social media strategy, and develops and executes all cross-platform marketing and advertising campaigns. Before BBC America, Matt was the Editorial Director at Spike TV. Previously, he has worked for VH1 and Nickelodeon.

Adam Kruse is SVP, Global Development Director of Starcom Mediavest Group’s Human Experience Center (HEC). In this role, Adam works with clients as well as external partners in finding ways that consumer co-creation can drive brand and communications innovation. He recently led a global project to push client innovation at the intersection of Mobile, OOH and eCommerce. Adam moved to the HEC team 4 years ago and prior to his current role, served as Starcom Mediavest Group’s lead in understanding both Mom and Men globally.

Digital Drivers, Mobile Matters topics include:

The intersection of video and location-based advertising offers big opportunities for marketers. Brands are increasingly looking for ways to reach individuals in relevant environments, and location is a unique selling point for both mobile and digital place-based (DPB) marketing. Topics to be covered by this panel include:

  • Defining mobile platforms and their role in video advertising
  • Understanding video formats across mobile and DPB media
  • Programmatic buying and multiscreen campaign planning
  • Media allocation strategies and trends
  • DPB media, mobile and social media integration
  • DPB media and mobile video adoption hurdles

Join more than 600 delegates from agencies, brands, place-based networks, research and technology firms in New York on November 4, 2014. The DPAA Video Everywhere Summit is the digital place-based industry’s tent-pole event and the only conference truly dedicated video neutral planning, activation and clients’ use of multiscreen strategy. Topics will include: Programmatic, Cross Media, Digital Place Based Success Stories, Mobile Activation and Managing Growth.

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Call for Entries: Art By Chance Ultra-Short Film Festival Opens for Entries from Animators and Filmmakers Worldwide

imageArt By Chance Ultra-Short Film Festival has announced the start of an open call for 30-second films entries. Winning Art By Chance entries provide filmmakers and animation artists with the chance to have their work seen on digital out-of-home (DOOH) networks worldwide. DOOH networks include transit systems, airports, shopping centers, cafes, cinemas and other place-based screens. Past Art By Chance festivals’ films have been shown in over 200 cities in 20 countries.

Selected by Moviemaker magazine as one of the coolest festivals in the world, as the world’s biggest public art event, Art By Chance’s motivation in using digital signage screens in the public arena is not commercial: Art By Chance uses public spaces to show its support of content that is more fun, exciting, moving, and inspiring.

This year’s festival theme is Discover. Registration is open until November 27th at One filmmaker among the participants will win a round trip flight ticket to anywhere all over the world by the courtesy of Turkish Airlines.

A jury comprised of professionals in their respective fields will select the winning entries. Only 30 films will be selected and shown on digital screens in public areas, reaching an audience of over a million people. Keep your eyes open for Discover-themed films in the United States, United Kingdom, Germany, Brazil, Canada, France, and Japan, among others, in January and February of 2015.

New Digital OOH Billboard Launches In London with YouTube Campaign

UNITED KINGDOM - Google has launched a new YouTube ad campaign on JCDecaux’s newest digital out-of-home (DOOH) billboard located in London’s Old Street EC1 district.

YouTube’s campaign is geared toward promoting the best content on YouTube, as well as demonstrate opportunities to become a content creator and encourage brands to harness these channels to reach new audiences. The campaign showcases the works of three of YouTube’s brightest stars: Zoella, Vice News and the Slow Mo Guys. In addition to digital out-of-home signage, the campaign will run on Google-owned digital properties as well as TV, and print. The campaign was planned and booked by OMD UK and Talon.

JCDecaux’s Old Street EC1 DOOH billboard is a premium media opportunity that’s comprised of four state-of-the-art digital signage screens set in the heart of one of the most entrepreneurial and vibrant parts of London. As part of the wider campaign, YouTube is using additional JCDecaux’s digital locations, including the newly launched Motion portfolio at Waterloo, Liverpool Street and Euston stations plus the nine screen network on London’s Cromwell Road – The Digital Gateway.

Read more about Digital Out-of-Home media on ScreenMedia Daily

StopTips Transit Screens Forms Ad Sales Partnership with EYE Corp Media

imageNEW YORK, NY - StopTips, a digital out-of-home (DOOH) transit media company and EYE Corp Media, one of the largest 3rd party mall media operator in the United States, have announced a strategic advertising partnership. EYE will provide exclusive ad sales representation for StopTips’ digital signage screens across key commuter routes in the New York DMA, most notably along the New Haven Metro-North line and its Danbury branch. StopTips DOOH network reaches affluent on-the-go consumers both commuting to and from work on weekdays, and shopping at their local mall on weekends.

Eye Corp will provide extensive knowledge of local markets and experience working with top national advertisers in key categories like entertainment, consumer electronics, retail and personal finance categories to StopTips. EYE Corp Media’s major clients include Universal Pictures, AT&T, Capital One and The Gap. The partnership provides EYE with the opportunity to meet the increasing demand for more premium branded inventory from advertisers in the region.

StopTips’s transit network is strategically positioned in station houses and local establishments that generate foot traffic of 468 thousand+ monthly, StopTips screens are in direct line of sight of commuters eager for departure and track information. StopTips has been experiencing tremendous growth, with plans to expand its reach throughout the NY DMA.

Read more about DOOH Media on ScreenMedia Daily

Women’s Aid Campaign Win Top Honors at Ocean Outdoor’s Art of Outdoor Competition

imageUNITED KINGDOM - The domestic violence charity Women’s Aid received First Prize in the Interactive Category at Ocean Outdoor’s Annual Art of Outdoor Digital Out-of-Home (DOOH) awards breakfast held at London’s IMAX cinema before an audience of more than 500 guests from the UK’s media, creative and advertising sectors. The campaign utilized facial recognition technology to demonstrate how it only takes one person to notice domestic abuse to start making a change. The campaign was created by WCRS. The Annual Art of Outdoor Competition is designed to celebrate creative that pushes the boundaries of digital out-of-home (DOOH) advertising.

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